Manager of Communications and Events
Job title: Manager of Communications and Events
Reports to: Director of Development
Area: Communications, Development
Job Type: Full-time
Summary: Located in East Harlem, Getting Out and Staying Out (GOSO) is a comprehensive reentry program that serves 16- to -24 year old young men who have been involved in the criminal justice system. By focusing on employment, education, and emotional well-being, GOSO has assisted thousands of young men achieve personal and professional success while avoiding involvement in the justice system.
Under the supervision of the Director of Development, the Manager of Communications and Events is responsible for communications (60%), special events management (40%) and is a key member of the Development/Communications team working to achieve the organization’s overall fundraising, communication and engagement goals.
Essential Duties and Responsibilities Include:
Communications Management (60%)
- Work collaboratively with Geto and deMilly, PR communications firm or all communications initiatives, including social media, e-news mailings, and direct mail campaign appeals.
- Work with Development and PR firm to produce direct mail campaigns, encompassing mail, email, and social media, for appeals throughout the year, with a focus on the Year-End Campaign, Giving Tuesday and GOSO’s growth campaign.
- Create and send out monthly e-newsletter, special edition e-blasts, and event invites.
- Produce compelling and innovative content through the lens of community engagement, participant recruitment and fundraising to be executed in e-news and across social channels specifically Instagram, Twitter, LinkedIn, and Facebook.
- Track open rates, click rates, engagement and intentionally seek to improve these metrics month over month by researching and implementing cutting edge strategies.
- Build and maintain GOSO’s contact and mailing and email list information in Pardot for e-news mailings.
- Oversee Participant Stories: work with program staff to systemize monthly highlights of stories that highlight GOSO participants for monthly newsletter, participant newsletter and digital platforms
- Social Media Campaign to Highlight GOSO’s team: Source captivating content with support of Communications Associate: interview participants, staff members, community partners for blogpost and social features, take photos for use on social media, and write engaging captions in GOSO’s voice.
- Manage all photography assets. Take photos at off-site and on-site events for use on social media and in marketing materials. Track all images in a DropBox folder that can be accessed and shared with key people as needed.
- Increase followership across all social media platforms through engagement with audiences.
- Maintain and update GOSO’s branding guidelines so GOSO staff, designers, and PR firm have a consistent and unified brand voice.
- Responsible for drafting and maintaining external brand materials, including website and marketing materials.
- Oversee monthly website maintenance: drafting and editing website copy, manage design and structure, work with PR team to implement more complex coding changes.
- Work with Geto and deMilly and Director of Development on strategies to increase digital engagement through testing, ongoing ad campaigns and boosting Ensure consistent branding across Classy donation campaign pages for direct mail campaigns and events. Build out Classy pages when necessary.
- Work with staff and external partners on various communications campaigns (e.g. devising content for the Action Board GOSOcial event, collaborating with corporate partners to create social content to promote GOSO to their constituents, etc.).
- Manage incoming inquiries via the firstname.lastname@example.org email; effectively reply and connect inquiries to the right people on staff.
Special Events Management (40%)
- Partner with the Director of Development in the planning and execution of GOSO’s annual fundraising gala and other special events throughout the year.
- Manage partnerships with external events team and vendors.
- Create and edit content for donor solicitation as needed.
- Work to develop a project plan to execute regular donor cultivation events, including annual Volunteer Appreciation Event, INVEST Panels, and One-on-One’s with Dr. Jocelynne Rainey.
- Partner with Director of Development planning of the annual Action Board Events and manage all logistics regarding event vendors, venue, in-kind donors, and other external partners. Work closely with Action Board members to create the event setting and an efficient and inclusive run of show.
- Innovative, creative and ambitious. Unsatisfied with keeping the status quo in communications.
- Commitment to GOSO’s mission and vision with a passion for changing the justice system.
- Dedicated individual who thrives in a fast-paced environment.
- Deadline driven, responsive, flexible and able to adapt quickly.
- Bachelor’s Degree required.
- 2-3 years relevant work experience;
- Exceptionally detail-oriented written and oral communications skills;
- Excellent project management skills, including relationship building and time management;
- Ability to work effectively and flexibly to produce high-quality work products in a face-paced environment;
- Computer literate and skilled in using Microsoft Office, including Word and Excel, Google applications, DropBox, and related programs;
- An understanding of the criminal justice system and its impact on individuals with justice involvement a plus;
- Experience or ability to quickly learn Classy, Canva, Pardot and Mailchimp;
- We seek talented, dedicated individuals from all walks of life who possess a strong commitment to the mission. Relevant personal experience a plus.
Compensation: Competitive. Benefits package includes group health insurance, 403(b), TransitCheck, vacation, and sick days.
How to apply: Send resume and cover letter to Emily Fascilla, Director of Development, at email@example.com.
GOSO is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.